Bridging the gap between students and campus

This conceptual social platform helps students seamlessly integrate into university life. By providing a space for information exchange, community building, and fostering connections., it addresses the missing link between orientation materials and real-life campus experiences, fostering a sense of belonging from day one.

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Scroll to Solution

Challange

Challange

To Empower students

To Empower students

Students often wrestle with scattered resources and weak peer networks, especially when they’re new to campus life. This project sets out to build a solution that closes this gap, eases campus integration and fosters a sense of community before day one.

Students often wrestle with scattered resources and weak peer networks, especially when they’re new to campus life. This project sets out to build a solution that closes this gap, eases campus integration and fosters a sense of community before day one.

Approach

Approach

Human centred design

Human centred design

I utilised a structured, iterative HCD process aligned with ISO 9241 standards, ensuring every design decision was informed by real student needs and contexts, to create a solution that truly resonates with them and effectively addresses their challenges.

I utilised a structured, iterative HCD process aligned with ISO 9241 standards, ensuring every design decision was informed by real student needs and contexts, to create a solution that truly resonates with them and effectively addresses their challenges.

Role

Role

UX/UI & Visual designer

(Solo Course Work)

UX/UI & Visual designer

(Solo Course Work)

As the sole designer, I conducted user research and interviews, defined requirements, created wireframes and prototypes, led usability studies, and built the overall visual identity—managing the project from start to finish.

As the sole designer, I conducted user research and interviews, defined requirements, created wireframes and prototypes, led usability studies, and built the overall visual identity—managing the project from start to finish.

Timeline

Timeline

September 2022 ( one month)

September 2022 ( one month)

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Understand:- Specify context of use

Gather Requirements

Design / Build

Evaluate designs

Evaluate designs

Final design development

Final design development

Initial Problem

A Gap in Student Support Systems

University life presents unique challenges, especially for new and international students adapting to unfamiliar cultures and campuses. Existing orientation programs often fall short in providing continuous support. There’s a clear need for a way students can connect, access resources, and foster a sense of belonging even before arriving on campus-one that continuously supports students, enhances social ties, and promotes an inclusive campus experience.

Specify
Understanding the Context of use

Specify
Understanding the Context of use

This step aims to pinpoint user needs and the broader context in which they interact with university life. Through competitive reviews, student interviews, and the development of user profiles and personas, it lays the foundation for creating tasks and process flows that address real-world challenges.

Exploring the existing Landscape

Exploring the existing Landscape

Exploring the existing Landscape

Understanding how current platforms address student needs sheds light on gaps and opportunities. By evaluating each competitor across seven UX factors, it becomes clearer where improvements are needed and how a new solution can stand out.

Understanding how current platforms address student needs sheds light on gaps and opportunities. By evaluating each competitor across seven UX factors, it becomes clearer where improvements are needed and how a new solution can stand out.

Platform

Facebook

LinkedIn

University Forums

University Forums

Useful

Useable

Findable

Credible

Desirable

Accessible

Valuable

UX factors

Reviewing Facebook, LinkedIn, University Forums, and Orientation Programs highlighted several shortcomings: limited ongoing support, an imbalance between social and academic features, insufficient privacy controls, and resources scattered across multiple channels.

Reviewing Facebook, LinkedIn, University Forums, and Orientation Programs highlighted several shortcomings: limited ongoing support, an imbalance between social and academic features, insufficient privacy controls, and resources scattered across multiple channels.

User Interview

Interviews with five university students in Brighton underscored the different roles social media plays—staying in touch with friends, academic collaboration, and networking. However, they also revealed gaps in cultural adaptation, time management, and consistent access to campus resources.

I don’t want to juggle multiple apps for academic groups and social interactions

😖 😖 😖

I don’t want to juggle multiple apps for academic groups and social interactions

😖 😖 😖

I don’t want to juggle multiple apps for academic groups and social interactions

😖 😖 😖

Highlighting the gaps identified

User interviews and competitive reviews, recurring pain points emerged that hinder students’ ability to navigate university life effectively. Each gap reflects a deeper need for continuous support, streamlined resources, and a sense of community tailored to the campus environment.

Ongoing Support & Engagement

Many students struggle to find sustained guidance beyond the initial weeks of the semester. Existing resources—like campus orientation programs or public social platforms—tend to be short-lived or cluttered, making it difficult to stay updated on academic requirements, social events, and campus news.

Why it maters: Reduces isolation, especially for those new to university or studying abroad.

Balancing Academic & Social Needs

Students want a dedicated space that accommodates both professional and casual interactions. Certain platforms excel at creating fun social environments but lack academic credibility, while others focus on professional networking without delivering a sense of community.

Why it maters: Simplifies users’ digital footprint so they don’t have to toggle between multiple tools.

Ease of Use & Familiar Interactions

Students are comfortable with technology but have little patience for clunky interfaces. Modern, intuitive design patterns (group chats, notifications, clear navigation) are now baseline expectations, with minimal tolerance for steep learning curves.

Why It Matters - Maintains engagement through user-friendly features students already know and love.

International Student Considerations

Adapting to a new academic environment can be stressful, especially with cultural differences and language barriers. Any platform aiming to support these students must address their unique challenges—like locating relevant campus resources or connecting with peers who share similar experiences.

Why It Matters - Reduces drop-out risk by offering essential help at crucial moments of adjustment.

Privacy & Safe Spaces

The need for a forum where students feel comfortable sharing experiences—academic, personal, or cultural—is critical. Privacy controls or anonymous posting options allow students to seek help or connect without fear of judgment or oversharing.

Why it maters: Particularly beneficial for international students or those with personal concerns.

Centralized Resources & Information

Information about campus events, academic deadlines, and social opportunities is often fragmented. Students have to navigate multiple channels—such as school websites, forums, social groups—leading to missed deadlines or events.

Why it maters: Fosters a sense of preparedness and involvement, improving overall campus life.

Problem Statement

Students want to integrate seamlessly into campus life—both socially and academically, yet most existing platforms offer incomplete or short-term solutions However, scattered resources and limited ongoing guidance force them to juggle multiple channels or remain disconnected, resulting in lost information, anxiety, and difficulties forming meaningful peer networks.

Students want to integrate seamlessly into campus life—both socially and academically, yet most existing platforms offer incomplete or short-term solutions However, scattered resources and limited ongoing guidance force them to juggle multiple channels or remain disconnected, resulting in lost information, anxiety, and difficulties forming meaningful peer networks.

Users in focus

In addressing the overall quality of the website the 10 heuristics was used in auditing the overall website in understand overall issues with the website, what this whole project will cover, inform design decisions, and make assumptions that will be later validated with other usability research methods.

details

Emily Williams

Undergraduate Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

Emily Williams

Undergraduate Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

Emily Williams

Undergraduate Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

James Pearson

Part- Time / Masters Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

James Pearson

Part- Time / Masters Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

James Pearson

Part- Time / Masters Student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

Aisha Patel

International student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

Aisha Patel

International student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


details

Aisha Patel

International student

I’ll help you get your project out of paper and design a unique solution for your company's website from scratch, with no templates and bolder outcomes! The final design is yours, from desktop to mobile so you can do whatever you want with it.


These insights highlight the need for a campus-specific platform that offers continual engagement, balances formal and informal interactions, respects users’ privacy, centralises critical resources, and remains intuitive. Addressing these core areas can significantly enhance the university experience, creating an environment where students can comfortably learn, socialise, and grow throughout their academic journey.

These insights highlight the need for a campus-specific platform that offers continual engagement, balances formal and informal interactions, respects users’ privacy, centralises critical resources, and remains intuitive. Addressing these core areas can significantly enhance the university experience, creating an environment where students can comfortably learn, socialise, and grow throughout their academic journey.

Task Scenario:

Envisioning real life use cases

By bringing user goals into a contextual story, illustrating how they might reach a goal in real-world conditions—before any final solution is fully defined. By detailing each step and environment, these scenarios highlight potential pain points, workflow preferences, and how students would ideally engage with their situations.

Physical Enviroment

Students frequently access the platform on the go (campus, dorms, coffee shops) with occasional library or home use.

Frequency of Task

 Most tasks occur weekly or monthly, timed around academic needs and social events.

Time Constraint

: Students often juggle course deadlines, part-time jobs, and personal obligations, leaving limited windows to plan and socialise.

Concurrency of Task

They may simultaneously manage multiple responsibilities—e.g., checking schedules, chatting with peers, and accessing campus resources.

Prioritisation & Scheduling

Tasks are slotted around top priorities (exams, job shifts), requiring efficient reminders or notifications.

Resource Conflicts

Internet reliability, device battery life, and personal bandwidth can all impact app usage.

Activity Type

 Interactions can be solo (browsing events) or group-based (coordinating a study group).

Known Problems

Students might overlook notifications, encounter schedule clashes, or feel unsure about verifying event info and group credibility.

Scenario 1

Discovering & Attending University Events

For Emily

Scenario 1

Discovering & Attending University Events

For Emily

Scenario 1

Discovering & Attending University Events

For Emily

Scenario 2

Joining & Engaging in a Study Group

For James

Scenario 2

Joining & Engaging in a Study Group

For James

Scenario 2

Joining & Engaging in a Study Group

For James

Scenario 3

Engaging with Community and Sharing Experiences

For Aisha

Scenario 3

Engaging with Community and Sharing Experiences

For Aisha

Scenario 3

Engaging with Community and Sharing Experiences

For Aisha

Scenario 1

Engaging with Community and Sharing Experiences

Finding a supportive network and sharing insights/experiences with fellow students.

Practical Goal

Users situation

Aisha wants to connect with fellow students and find a sense of community. She has just completed her second week on campus and feels overwhelmed by cultural differences and unfamiliar campus routines.

01.

Exploring Community Options

• After the meetup, she stays in touch via a WhatsApp/Discord group where members share event info and personal updates.

Sub-step: Aisha posts a quick reflection about her first week, sparking a supportive thread.

Sub-sub step: She already feels less isolated and more connected to campus life.

01.

Initial Contact

• After the meetup, she stays in touch via a WhatsApp/Discord group where members share event info and personal updates.

Sub-step: Aisha posts a quick reflection about her first week, sparking a supportive thread.

Sub-sub step: She already feels less isolated and more connected to campus life.

01.

Attending the First Meet-Up

• After the meetup, she stays in touch via a WhatsApp/Discord group where members share event info and personal updates.

Sub-step: Aisha posts a quick reflection about her first week, sparking a supportive thread.

Sub-sub step: She already feels less isolated and more connected to campus life.

01.

Sharing Personal Experiences

• After the meetup, she stays in touch via a WhatsApp/Discord group where members share event info and personal updates.

Sub-step: Aisha posts a quick reflection about her first week, sparking a supportive thread.

Sub-sub step: She already feels less isolated and more connected to campus life.

01.

Building Ongoing Connections

• After the meetup, she stays in touch via a WhatsApp/Discord group where members share event info and personal updates.

Sub-step: Aisha posts a quick reflection about her first week, sparking a supportive thread.

Sub-sub step: She already feels less isolated and more connected to campus life.

Other solutions

Official Campus Clubs & Societies

Social Media Groups 

Peer Mentorship Programs

Department-Led Events

University Email Chain

Design
Translating Research into Visual Concepts

Design
Translating Research into Visual Concepts

This stage transforms raw research findings into tangible design elements, bridging user needs and interface solutions. By iterating through structured methods—like card sorting, information architecture, sketching, and wireframes—the final product becomes both intuitive and visually coherent. Each process step refines the solution, ensuring user goals remain front and center.

Card Sorting

Card sorting was performed to group and label content according to user mental models. This clarified how key features (events, study groups, forums) should be organized for effortless navigation

Information Architecture

A straightforward hierarchical structure was created to guide users seamlessly through tasks. Clear labelling and logical flows minimise confusion and help students find what they need quickly.

Sketching

Quick, low-fidelity sketches allowed for rapid exploration of layout ideas without getting bogged down by visual details. This step helped visualise core functions and identify potential usability issues early.

WIreframes

Mid-fidelity wireframes were developed to present more detailed layouts and user flow. This ensured each screen element aligned with user priorities, setting the foundation for later high-fidelity prototypes.

Meet Skool Buddy

Developing
Skool Buddy

Messaging

Card Sorting

School Campus

Events

Resources

Drawing from the research insights, I designed a conceptual iOS solution to address key student gaps: continuous engagement, a blend of social and academic features, and flexible privacy settings. By centralizing essential resources, Skool Buddy helps students navigate university life with confidence and ease.

Specify
Creating requirements for the solution

Specify
Creating requirements for the solution

Defining clear requirements ensures every design decision can be traced back to genuine user needs. In this project, the Volere requirements specification template was adopted and enriched with Shneiderman’s Five Usability Attributes, establishing a robust framework that captures both functional necessities and user-centric considerations.

Learnability: (Usability)

The app must be easy for newcomers to learn—quickly navigating events, study groups, and community forums—to boost satisfaction and retention, especially for students unfamiliar with similar platforms.

Fit Criteria & Testing

New users should complete core tasks (profile creation, event-finding, group joining) in under 10 minutes without assistance; success is measured via in-person tests and a SUS score. Averaging 2 minutes indicates strong learnability, while 3+ minutes signals potential confusion.

Speed: (Performance)

The app should load content and respond to user interactions swiftly—opening features like Events and Forums with minimal delay—because slow performance frustrates users and discourages ongoing engagement.

Fit Criteria & Testing:

Core screens must load within 2 seconds under typical conditions, tested by automated performance tools and real-world usage. Surpassing 10 seconds risks losing user attention, while a 1-second average is the ideal for smooth flow.

Speed: (Usability / Efficiency)

Users should be able to complete essential tasks—joining study groups, posting messages, or RSVPing to events—quickly and efficiently, aligning with busy student schedules and reinforcing overall app value.

Fit Criteria & Testing:

Common tasks must be completed in under 3 minutes on average, monitored through in-person testing with severity scoring and SUS. A 2-minute average reflects strong efficiency, while 1 minute or less signals best-case performance.

Accuracy: (Functionality / Reliability)

The app must deliver correct, reliable outputs—like accurate event details and error-free messaging—to foster user trust and prevent misinformation or system errors.

Fit Criteria & Testing:

Performance should meet a 99% accuracy rate in handling user inputs and displaying correct information, verified through systematic QA and user task evaluations. Falling below 95% indicates potential frustration, while 100% reliability is ideal.

Memorability: (Usability)

Once users learn the app’s main features—checking events, joining groups, posting in forums—they should be able to return after a break and recall these tasks easily, reducing the need for relearning.

Fit Criteria & Testing

Users should complete basic tasks after a week of non-use without additional guidance; success is measured in second-round user tests emphasising minimal errors. Achieving at least 90% task success suggests strong memorability, with 100% as the optimal level.

Satisfaction: (User Experience)

The app should be enjoyable and meet key user expectations—usability, aesthetics, and utility—leading to high overall satisfaction scores, user retention, and positive word-of-mouth.

Fit Criteria & Testing:

Surveys and SUS evaluations aim for a 4.5+ out of 5 satisfaction rating. Scores below 50 (Grade F) highlight severe usability concerns, whereas surpassing 70 indicates a robust, user-approved experience.

Speed: (Usability / Compliance)

The platform must accommodate users with diverse abilities by offering screen-reader compatibility, robust text sizes, intuitive navigation, and compliance with WCAG 2.1 AA standards, ensuring equitable access.

Fit Criteria & Testing:

Accessibility is verified through automated checkers and direct feedback from users with disabilities. Falling short of WCAG 2.1 AA is not acceptable, while full (or AAA-level) compliance represents the gold standard.

Accuracy: (Security / Legal)

The app must protect sensitive user data, including personal profiles and academic details, to maintain user trust and meet legal regulations (e.g., GDPR), ensuring that user privacy and security are never compromised.

Fit Criteria & Testing:

Security audits confirm GDPR-compliant encryption, storage, and privacy controls. Any sign of data vulnerabilities erodes trust; robust protocols and full compliance indicate a top-tier, privacy-focused experience.

Test
Evaluate design against requirements

Test
Evaluate design against requirements

With the wireframes in hand, I conducted a usability study with five students. This crucial step exposed friction points early, guiding refinements to the interface and core workflows. By gathering real feedback before the final design, the solution is better positioned to meet user needs and expectations.

Usability study

Task and severity

SUS-System Usability scale

Interviews

Overall, users stayed within or below the planned average completion times, indicating that the wireframes are intuitive and meet initial usability targets. The only noted difficulties were rated as “neutral,” suggesting minor areas for improvement but confirming that most users can navigate key features without confusion.

Usability study

Task and severity

SUS-System Usability scale

Interviews

Overall, users stayed within or below the planned average completion times, indicating that the wireframes are intuitive and meet initial usability targets. The only noted difficulties were rated as “neutral,” suggesting minor areas for improvement but confirming that most users can navigate key features without confusion.

Usability study

Task and severity

SUS-System Usability scale

Interviews

Overall, users stayed within or below the planned average completion times, indicating that the wireframes are intuitive and meet initial usability targets. The only noted difficulties were rated as “neutral,” suggesting minor areas for improvement but confirming that most users can navigate key features without confusion.

Test
Evaluate design against requirements

Test
Evaluate design against requirements

Building on all the research and testing insights, the final design features five main sections—Home, School, Community, Messages, and Settings—each fulfilling specific user goals. This structure delivers a clear, intuitive experience that addresses the app’s core requirements, ensuring students can easily find relevant tools and resources.

Home

School

Community

Messages

Settings

School

This section welcomes users with a splash screen and brief onboarding, highlighting key app features like messaging, community forums, events, and academic resources. It also offers a quick snapshot of frequently used functions, so students can jump into their most relevant tasks right away, reinforcing the app’s ease of use and centralizing everything they need in a single, convenient place.

Expert Review Summary

 People want to eat healthily and save time, but the complexity of meal planning due to diverse dietary needs and schedules makes it overwhelming. They often resort to unhealthy takeout or repetitive meals because leading to poor eating habits and food waste.

Expert Review Summary

Students want to integrate seamlessly into campus life—both socially and academically, yet most existing platforms offer incomplete or short-term solutions However, scattered resources and limited ongoing guidance force them to juggle multiple channels or remain disconnected, resulting in lost information, anxiety, and difficulties forming meaningful peer networks.

Final Note

This project represents a comprehensive exploration into solving real user pain points around meal planning through thoughtful, user-centered design. By combining extensive research, innovative features, and a focus on inclusivity, the “Meal Plan” app showcases the potential for creating meaningful user experiences. While the app has successfully met its goals, there remain exciting opportunities for further refinement and development. These improvements will ensure the app not only meets the evolving needs of its users but also thrives in a competitive marketplace.

This project represents a comprehensive exploration into solving real user pain points around meal planning through thoughtful, user-centered design. By combining extensive research, innovative features, and a focus on inclusivity, the “Meal Plan” app showcases the potential for creating meaningful user experiences. While the app has successfully met its goals, there remain exciting opportunities for further refinement and development. These improvements will ensure the app not only meets the evolving needs of its users but also thrives in a competitive marketplace.

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Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Anthony Akintola

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Anthony Akintola

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Anthony Akintola