Health Website Rredesign
Your one stop shop for holistic health
This project redesigns the Inside Out Health website, to enhance usability and visual appeal. Key issues in navigation, information architecture, and user engagement were identified through usability testing, and addressed through redesign
Health hub
Wellness Check-In
Food Recipes
Nutritional Therapist
Blog / Articles
Loyalty Card
The context of use
Information seekers
Health conscious individuals
This user is likely to seek information on health and wellness products, supplements and lifestyle tips.
Users with prescription
People with Health problems
This user is likely to seek to purchase prescribed supplements or medications. supplements or .
Formative test
UX Audit
Using Jacob Nelson Heuristic guidelines
To assess the website's overall quality, a heuristic evaluation using Nielsen's 10 Usability Heuristics was conducted. This audit identified key issues, defined the scope of the project, informed design decisions, and provided a foundation for further usability research.
Design & Build
By leveraging user research insights and design principles, with an aim to create a visually appealing, intuitive and user-centred experience. The following sections explore the key stages of the design and build process, including personas, brainstorming, user flows and wireframes.
Summative test
Usability study
Summative testing evaluated task completion and severity, showing that all five user tasks were completed swiftly with low difficulty ratings, highlighting significant improvements in navigation, usability, and overall user experience.
SUS-System Usability scale
The SUS testing yielded an overall score of 80% for the redesigned website. An SUS score of 80% is considered above average and acceptable, exceeding the standard threshold of 68 for usable designs. While it doesn’t place the site in the top tier of usability, it indicates significant improvements and aligns the website with normal web usability standards.
Final Solution
Home
Shop
Health hub
Recipes
About
More
A Fresh Face for Inside Out Health
The redesigned landing page combines a refreshed brand identity with a user-focused design approach, giving the website a modern and cohesive update. I streamlined navigation to make call-to-actions more visible and intuitive, ensuring users can quickly find essential information.
About me
Expert Review
UX Audit
Using Jacob Nelson Heuristic guidelines
In addressing the overall quality of the website the 10 heuristics was used in auditing the overall website in understand overall issues with the website, what this whole project will cover, inform design decisions, and make assumptions that will be later validated with other usability research methods.
Final Note
View Prototype
