Health Website Rredesign
Your one stop shop for holistic health
This project redesigns the Inside Out Health website, to enhance usability and visual appeal. Key issues in navigation, information architecture, and user engagement were identified through usability testing, and addressed through redesign
I handled the User research, and testing (UX audit, interviews, usability studies). Ideation, Visual design, and overall project management.
Health hub
Wellness Check-In
Food Recipes
Nutritional Therapist
Blog / Articles
Loyalty Card
The context of use
Information seekers
Health conscious individuals
This user is likely to seek information on health and wellness products, supplements and lifestyle tips.
Users with prescription
People with Health problems
This user is likely to seek to purchase prescribed supplements or medications. supplements or .
Formative test
UX Audit
Using Jacob Nelson Heuristic guidelines
To assess the website's overall quality, a heuristic evaluation using Nielsen's 10 Usability Heuristics was conducted. This audit identified key issues, defined the scope of the project, informed design decisions, and provided a foundation for further usability research.
Design & Build
By leveraging user research insights and design principles, with an aim to create a visually appealing, intuitive and user-centred experience. The following sections explore the key stages of the design and build process, including personas, brainstorming, user flows and wireframes.
Summative test
Usability study
Summative testing evaluated task completion and severity, showing that all five user tasks were completed swiftly with low difficulty ratings, highlighting significant improvements in navigation, usability, and overall user experience.
SUS-System Usability scale
The SUS testing yielded an overall score of 80% for the redesigned website. An SUS score of 80% is considered above average and acceptable, exceeding the standard threshold of 68 for usable designs. While it doesn’t place the site in the top tier of usability, it indicates significant improvements and aligns the website with normal web usability standards.
A new look for Inside Out Health
Clear navigation
To assess the website's overall quality, a heuristic evaluation using Nielsen's 10 Usability Heuristics was conducted. This audit identified key issues, defined the scope of the project, informed design decisions, and provided a foundation for further usability research.
Old Design
New Design
Revamping the face
New logo and identity
The logo design started with sketching ideas, focusing on the brand’s message. Using psychology and marketing insights, the design was refined to clearly represent the brand and communicate its purpose effectively.
New logo and identity
The logo design started with sketching ideas, focusing on the brand’s message. Using psychology and marketing insights, the design was refined to clearly represent the brand and communicate its purpose effectively.
Footer design
Old Design
New Design
The footer redesign is well-structured, providing essential information and quick access to key features. It highlights the company's mission as a "holistic hub for nutrition and wellness" while offering links to contact options, policies, and resources like the newsletter subscription and opening times. The inclusion of a map link makes it easy for users to locate the store, enhancing usability.
Expert Review
UX Audit
Using Jacob Nelson Heuristic guidelines
After the redesign of this project the project was viewed by a different ux designers, below are a summary of the review given on this project
Final Note
